"What do you expect me to be?" she says, with a down-to-earth outlook on her daughter's success. And her mom, "Mama Loaf," who sometimes travels as DeJ's hairdresser, couldn't be prouder. Signing an estimated million-dollar deal with Columbia Records last fall-"estimated" because DeJ openly said she would not sign to a label for less than $1 million-not much has changed in DeJ's life. But you are definitely gonna get some newer stuff that's going on." Everything that's going on, you are going to get some good. "I want to share my story with the world," says DeJ, about her next project. By age 9, DeJ was writing songs about the pain.Īlthough her flows are certainly sharper now, the foundation of her music is the same: It's about telling her story. Her father was killed when she was 4 years old. "I remember a lot of music because he used to listen to music around me," says DeJ. By age 3, she remembers "vibing out" and knowing the words to 2Pac's " Wonder Why They Call You Bitch" by memory. Raised in the eastside projects of Detroit, DeJ's love of hip-hop music started early with rappers 2Pac and E-40-thanks to her father.
"I see people that I used to work with and it's funny seeing them, because I guess they thought I was just gassing them up in saying I was gonna be the next thing. "I always saw my music going up and just really happening. It just makes you feel clean, you know? It's a pure vibe."Īs random as her spike in popularity seemed, DeJ "always saw it this way." "Yeah, that's my thing," says Loaf with a coy laugh, explaining her signature floor-length white fur. To which everyone who looked up the lyrics and discovered DeJ in that moment was ready to respond with: "Rock that all white, when I'm feeling godly." And there it is again: DeJ's love for the virginal pristine pureness of white. "Love wearing black, you should see my closet," goes the song. The perfect moment seemed designed by the rap gods themselves (or at least "Yeezus," if you are one of the believers). The post-which quoted the lyrics to DeJ's song "Try Me" from her mixtape Just Do It-generated mass exposure for the relatively unknown artist. The opportunity to quit practically came overnight, thanks to a casual Instagram post by the rapper Drake about six months months ago. "Once I quit, I knew I didn't want to go back. "I always knew that's not what I wanted to do," says DeJ casually. Working a 9-to-5 as a janitor at a Chrysler plant, she didn't want to be caught up in Detroit's automobile "plant life." Clad in her signature shades and crisp white, she moves with a swagger that says, "Try me."ĭeJ's road to superstardom is a Cinderella story only the Motor City could tell. She arrived to her BLAC cover shoot in a bright hoodie, sweats and sneaks-her mom trailing not far behind, like a chaperone.īut it's when the pint-sized Trimble gets in front of the camera lens that she becomes DeJ Loaf, the artist who hijacked our playlists and views on women in rap last year. At a petite 5-foot-2, the 23-year-old can easily pass unnoticed in a crowd as not much more than a little girl.
Or being the newest rap giant out of Detroit, DeJa Trimble isn't very big.
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